First time published on January, 9, 2010.
A higher PageRank is a tool desired by any webmaster and that arouses heated discussion. It is known as only Google`s employees knows the exact algorithm for PR and SERP classification for a website or blog. All the knowledge of the SEO experts id based on many tests in a long time period, their experience accumulated and a permanently monitoring in all the updates and changes of the big search engines. It is a part of the Art of Blogging.
The description of PageRank by Google:
“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.”
In Wikipedia you`ll find the definition of PageRank:
„PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).”
Matt Cutts, the chief of the web spam team at Google stress its importance in his blog:
„Disclaimer: Even when I joined the company in 2000, Google was doing more sophisticated link computation than you would observe from the classic PageRank papers. If you believe that Google stopped innovating in link analysis, that’s a flawed assumption. Although we still refer to it as PageRank, Google’s ability to compute reputation based on links has advanced considerably over the years. I’ll do the rest of my blog post in the framework of “classic PageRank” but bear in mind that it’s not a perfect analogy.”
In BlogCatalog it is started an interesting topic about PageRank with a lot of contradictory comments about PR count or as it don`t matter.
The most of time I like to help others, to build something; I avoid spending my time and energy in contradictory discussions that will not lead anywhere.
Google will never explain his entire algorithm of calculation, to avoid as the webmasters to start to manipulate the results of searches. So from their explanations, how much we can understand?
“PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.”
After a long time of testing and by comparing with other SEO specialists opinions, a higher PR is an element which help in SERP. „I has PR 0 and my site is in top, so PR don`t matter” you`ll want to say. Well, lets explain:
Firstly – a website with PR 0 or low Page Rank will oscillate frequently in a SERP, the most of cases will decrease in positions in short time, or even will disappear in some circumstances.
The second – not only PR will ranking high a website in search results…. the main is the SEO work well done; in a particular case: the number of the anchor texts used for a specified (top) keyword, and how much relevant are those websites where you inserted these anchor texts for that specified (top) keyword. Maybe more easy to understood, I found this explanation in „The Anatomy of…”: „PageRank is an excellent way to prioritize the results of web keyword searches.”.
Google ask nothing more than quality content and a fair work. Try to avoid using aggresive SEO techniques, automatic software to create content or backlinks, or any other exaggeration of any kind. The content is the king, but don`t forget about to apply the correct SEO rules, which is the queen – or better said, learn to use the Art of Blogging.
It is a lack of knowledge to affirm as „PR don`t count” or as „PR don`t matter at all in SERP”. As longer as Google keep the PageRank as a measuring tool for the quality of a website or blog, the work to bring a worth content and to use proper SEO will help increasing your PageRank site that will assure a constantly position in search results and even an increasing in ranking.
The big Google use advanced techniques to show the relevant results in searches; often you`ll see a change in the position of the new, or with low PR websites, in the same day. By learning the Art of Blogging, as much you`ll understand deeply how the search engines works and you`ll use all your knowledge as best, you`ll can`t avoid using all the resources for increasing the PageRank of your site.
In this blog you`ll find lots of free information about important things in any marketing niche in online business: how to obtain quality backlinks for your website or blog for increasing PageRank and a large area exposure in the search engines, with the help of a professional article submitter software as example. Or for beginners, by reading the first 8-10 articles from the main page they could understand more deeply about SEO, search engine, website promotion, Article Marketing, methods of one way quality backlinks building, how to increase PageRank for your website or blog and rank higher in any search engine – useful things to start learning the Art of Blogging, to help you to succeed in any niche on internet marketing.