Internet marketing can be overwhelming, particularly when you are new and only beginning to learn about the field. As you read through forums and articles, you’ll see all sorts of lists about what you have to do to be the next big thing. Those lists probably all contradict each other. One list will claim “patience” is the key to becoming the next “it person”. Business savvy is another claim often made by these lists. Still, others will tell you that creativity is the key to wild and astounding success. And don’t forget about all of the pages telling you that the software offering there is what will help you become the next big thing.

The truth is that all of these things are important to your success (well, maybe not all of those software programs, but the other stuff). Business smarts, creativity and patience are all incredibly important to your success. Of course, if you can’t clearly communicate with customers and clients, none of the rest of it will really matter.

Good communication means more than merely creating a great sales page. You can hire a highly competent copywriter to take care of that for you. Good communication is more than having a gorgeous web site with a lengthy FAQ section. A good web designer and writer can make those happen. Good communication calls for being good with interpersonal communication and in straightforward copy as well. So what are you supposed to do to be a good communicator?

  1. Reply to every single e-mail you get within 24 hours. We aren’t joking with you. You don’t have to write a novel in the body of every last email. All you have to do is tell the original writer that you have read the email and will be responding to it in more detail soon. It is a good idea to include a reference to something they’ve written when you do this. This helps the person you email tell your mail apart from the autoresponders that other IMers use.
  2. Pick up the phone. Being a call screener is lame. When your phone starts ringing, pick it up before it rings three times. This is true even if you genuinely have no desire to talk to the person on the other end. Here is the one catch to this rule. Don’t be anxious about being close to your phone 24/7. Instead of this, set distinct “business” hours that you are available to take phone calls. Put these hours up on your web site and mention them in your voice mail message. And, above all else, see to it that you call back.

  3. Check with people to make sure that they received your memos, emails, letters, etc. This demonstrates to them that you care about your correspondence with them. It will help your clients and purchasers trust you even more if you actually take the time to ask if they have any questions about your messages so that they can ask you to clear up anything they need clarified.

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Yar Draziw
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