Copyright (c) 2011 Joe Maldonado
One of the reasons why email list building is such an effective promotional tool is because of the fact that most people end up checking their email at least once a day. Of course, in order to be successful with this method you have to have a good strategy in place to use for the purpose of building a list.
There are multiple different strategies that you can use to build your list effectively. You will just have to find a method that will work for your personal needs and budget.
One way that you could go about building your list is by purchasing one online. However, you should think long and hard about whether this is going to be a good option for you. The thing about purchasing a list is that you may not be able to obtain a list of people in your target market. There’s really no point in marketing to people who are not going to be interested in what you are offering. This is why you may end up wasting your money by purchasing a list of emails online.
There is also the option of using software for email list building. These are programs that are designed specifically to help you obtain the most emails possible. The added advantage is that they will also work toward helping you manage your sent emails as well as the responses. If you are severely limited on time and you are not going to be able to manage an opt-in list, this may be an option that will prove to be ideal for you. Just keep in mind that this method can prove to be fairly expensive, so if you have a limited budget this may not be the best choice for you.
You can also choose to go about building your list manually. This will most likely be the most cost effective option that you could possibly find. There are several websites that can assist you with this, but you do need to put forth a significant amount of time and effort to do it this way. You can try to obtain emails via social media pages, or you may simply want to build a good opt-in page that will appeal to your target market. When you have an opt-in page you can find a significant amount of success due to the fact that the people who end up on your list are going to be people who have already expressed an interest in what you have to offer. It helps if you offer people something free in exchange for their email information. This may be in the form of a free report or a newsletter, or you may even want to offer them a free eBook. Either way, you have to find something to offer them that they are going to perceive as valuable.
Remember that it doesn’t stop there. For truly effective email list building, you have to be able to retain the people who sign up for your list by continuing to provide them with unique and interesting content.
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