There is one very important thing to remember when you start to submit articles: There are actual living, breathing human beings who will be
reading your articles, and your number one goal is to satisfy your readers.
I know that in this SEO focused world that it’s easy to just write articles in order to market your website. I encourage you to look past Google and fix your eyes on the people who you want to buy your products, enlist your services, or visit your website.
Here are 5 article marketing tips to keep in mind when creating articles that people will want to read:
1 – Create an effective title.
A title should tell the reader what the article is about in a nutshell. That is the purpose of a title first and foremost–to communicate information about the article to the reader, so that the reader can make the decision about whether the article has the information he’s looking for.
There are certain types of titles that tend to garner more attention than others. Titles of the “How To” variety clearly state what the article is teaching the reader to do. For example: How To Write Articles That People Will Want To Read
Readers also like articles that contain numbered lists, so a title that indicates a numbered list also tends to draw attention. The title of this article you’re reading now is a good example.
Your title can give crucial information without being overly long. Just tell what the benefit of the article is in the title. For example: How To Get Out Of Debt And Retire Before You’re Fifty
2 – Think of an actual person who will be reading your article, and put yourself in his or her shoes.
As you review your article, do you think that this person will be satisfied with the information you’ve provided? Do you think that the article fulfills the promise in the title of the article? Is there anything that this reader needs (encouragement, practical tips) that you can provide in your article?
3 – Become a problem solver.
Did you know that people usually search for things online because they have problems that they need solved? They’re looking for information and practical solutions. By writing articles that solve the problems that your readers encounter most often, you will automatically be creating articles that people want to read.
4 – Show some of yourself in your articles.
I’ve quizzed a good number of business owners and online writers, and they say that they are just plain tired of reading regurgitated content. They are hungering for articles that have personality and reveal the authenticity of the author. Many times it can be intimidating to think of being more transparent in your articles, but that may be the one thing that will set you apart from the pack. Share your unique ideas and perspective. Share your own style of communication. Share the way you think. People will likely respond to it in a positive way.
5 – Write in a reader-friendly format
Did you know that how your article is formatted can determine whether a person reads your article or chooses to pass it by? It can seem so superficial, especially if you have great information in your article, but online readers will usually look at your article at a glance, and based on how it looks they’ll decide whether to read further or move on. Here are some things that make an article reader friendly:
=> Bulleted items draw attention to special points.
=> Numbered lists are easier to read.
=> Sub-headings guide the reader through the article.
=> Short paragraphs are easier to take in. Long paragraphs require more concentration and can turn readers off.
When a person is reading your article online, he is usually skimming, and he’s usually looking at a computer screen that has a glare or a brightness that is not easy on the eyes. By formatting your article in a reader-friendly format, your article will be more attractive.
There are no secret tricks to creating articles that people want to read. You just need to keep in mind who your target readers are, what they are in need of, and format your article in a way that is easy to read. If you’ll do those things, people will want to read your articles.