Does Google consider SEO to be spam?
In our modern world, every second counts. How much time does it take to get around the Starbucks drive-through? How rapid can you text? How quickly does a webpage load? The search engines flat out tells you it took 0.25 seconds for them to pull several results that match your search query. Was that fast enough for you or could it be really quicker? Everybody is looking for ways to be more efficient because doing so signifies you can get more done in less time. Work smarter, not much harder, right?
But what will happen if we get so focused on speed that many of us start to blur the line between streamlining our approach and taking strategies to get things done?
One time i had a client who got greedy with his content marketing and e-mail marketing strategies. He had wasted just under two years building up a decent sized list of devoted readers via his blog site, who he then would send bi-weekly news letters to. He made the decision that his list wasn’t rising fast enough and ended up buying a list of One hundred e-mails from some company to enhance his own list. Surely, with 100k new potential customers for connecting with, he’d rapidly have an overabundance of business on his hands than he could handle!
But you know what in fact occurred? Constant Contact disabled his accounts. They’d received so many spam notifications concerning his newsletters, they had no choice but to shut him down. The same as that, his e-mail marketing campaign went up in smoke. He also lost all of his stored newsletters, which meant priceless links and aged article content just disappeared instantaneously. He effectively hobbled an immense portion of his SEO, not forgetting the destruction it did to his online popularity – all because he tried to rush it!
When focusing so intently on time and ROI, it’s an easy task to lose everything. All my client thought about was increasing his subscriber list. Buying e-mails was the least expensive and quickest way to do so. However in his impatience, he didn’t pause and think of whether or not the people on this list might even would like his newsletters or how unsuspecting receivers would respond when his newsletter hit their very own in-boxes.
As marketers, it’s easy to be tempted to take strategies when you’re under deadline. You have clientele and management breathing down your neck to provide and one way or another you must make it occur. Unfortunately, SEO is not really one thing you’re able to rush. It’s so incredibly long-term and dependent on numerous factors (many of which are just outside of your control), that there’s absolutely no way to effectively predict when you’ll start to see the final results your clients/bosses are usually clamoring for.
But that’s not their problem, right? It’s your work to generate SEO “happen,” so get with it!
That’s when the allure of black hat Search engine marketing is at its most robust. The beauty of black cap SEO is that is actually produces quick, considerable results that make you look good to your clients/boss. You can pull up the 2,500 links you produced last month and everyone is happy. But where are the types links really coming from? Probably a 100 distinct spam blogs, endless weeks of frustration spun articles, a few link exchanges etc. None of those backlinks provide any real, valuable link juice for the site and when those spam blogs get flagged and de-indexed by the search engines, your link collection goes with it.
Article spinning is another SEO secret that could land you in hot water down the line. Taking one particular article and distributing it to 50 different submission websites may be fast, nevertheless what good could it be really doing for you? First off, the Yahoo and google Panda update effectively announced war on article submission internet sites that indiscriminately publish low-quality along with spammy content. Secondly, when you’re investing any time in a content marketing campaign and not producing valuable content designed to educate your current target audience, why bother in the first place? It takes just as much time to write the spammy blog post as it gives write a useful 1. If you’re going to write anything, make it work for you and get some get some good life out of it! That’s staying time efficient and also effective.
I can understand the need to “produce” on a due date. I can’t expect to walk into a client meeting with not even attempt to show them and consider everyone is going to be alright with that. But I know that (and I spend quite a long time explaining this to be able to my clients) Search engine optimization is NOT something you are able to rush or create happen. Pigeonholing your concentrate and expectations means you’re missing the vast picture of what Search Engine Optimization can and will do on your site. Taking shortcuts may get you generally there faster, but that doesn’t mean it did it better.