A website is a valuable tool for business. It assures a business owner that there are no lost opportunities to sell. However, there are some web tools which can further optimize your website, which make it easier to tweak your page to get more favorable business.
Here are a few…
Heat Maps. A heat map is a software program that tracks the path that a website user’s mouse cursor takes as he or she navigates through the website. You can employ this tool for your website to pinpoints which areas of a page most visitors usually get attention. It determines visitor behavior – to see what most people on the average are clicking on and gravitating to.
A heat map is a great marketing analysis tool. It helps you be aware of a few things like:
Which part of a link on your website is being clicked more. For example, if you have a link for “shoes on sale” – you can tell is more people clicked on the word “sale” more than “shoes.” This will give you the inkling that more visitors are looking for items on sale more than regularly-prices shoes.
You can discover which areas in your site are poorly performing. For example, a heat map can tell you if visitors are clicking on a non-hyperlinked spot – directly telling you what they would prefer you to have more information on. You can then answer this need by including a hyperlink to answer to the demand, which you would have probably been clueless about, if you didn’t have a heat map.
Because a heat map determines high-traffic areas, you can place ads in these areas where visitors are more drawn to, to encourage more sales.
Google analytics. Google Analytics is a free tool which can be used to track and monitor traffic to your website. This information is invaluable in helping you to increase traffic to your website and attract visitors who are looking for exactly what it is your business offers.
Google analytics will tell you how successful your keywords are, and how much traffic these key words or phrases are bringing into your business. Knowing which keywords work best allows you to change or delete keywords which are not bringing in the visitors.
You can also eliminate key phrases which cause people to bounce off your site, because it tells them what they are not looking for. You will be able to identify the pages and links your visitors click the most, and how much time they spend on each page. Pages with a low time rate are usually lacking quality content so the visitor has no reason to stay.
Google Analytics also helps you determine how many repeat visitors you are getting, how many new visitors, and from which part of the globe they are usually coming from. All these information will help you optimize your website even more.
Maps. A map is essential so that visitors either do not get lost on your page, or if they do decide to visit your physical store, they do not get lost when finding your place. The two most useful types of maps in a website are:
Location Maps – these make it easy for visitors to your page to see where your store is located, where it is near, and how convenient it will be for them to come pay you a visit. This is especially helpful for hotels, actual stores, and other accommodation businesses. Why risk losing clients who wandered off into your more accessible competitors’ shops? Lead them right to where they should be!
Website Site Maps -Adding a map to your website will make it easier for visitors to find information that they are looking for. There is another benefit, and that is the search engines will be able to spider (index) your site so they can show more of your information on their results pages.
The key qualities – TRUST. RELIABILITY. HONESTY. CREDIBILITY.
Michael Griffiths is the CEO and Founder of My Small Business Marketing Guru. Helping small business owners generate more leads, clients and increase profits with relationship based marketing strategies. We invite you to get your free black mask marketing resources to help you business grow today, when you visit http://mysmallbusinessmarketingguru.com.au/WebsiteDevelopment/tabid/348/Default.aspx