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If you want to make a lot of money online, building your mailing list can be one of the best decisions you ever make.

There are 7 very important reason why having a mailing list is incredibly powerful and highly lucrative.

Reason #1: Having a mailing list of subscribers means YOU control the traffic.

When you have a mailing list you can get FREE traffic just by sending out an email! Which means… YOU control the TRAFFIC!

Thanks to my mailing list, I can get 60,000 to 90,000 clicks a month, for FREE!

Traffic is the lifeblood of any Internet business. Essentially, in the 21st century business, traffic = money.


In other words, having a mailing list allows you to make FREE MONEY.

When you pay nothing, zero, zilch… and make $1,000 in profit, just from sending out an email… well, this is quite simply an incredibly lucrative business model.

Reason #2: Having a mailing list means you benefit from MASS LEVERAGE!

Think about this for a second. If you have 10,000 subscribers on your mailing list, it means that you can communicate directly with 10,000 prospects anytime you want, at zero cost!

Think about the power of that! It is almost like having access to the earning power – or wallets – of 10,000 people.

With such incredible leverage can come incredible profits!

Reason #3: Having A Mailing List Means You Can Make MONEY ON DEMAND!

Imagine making $1,000 to $2,000 just from sending out one email.

A while back I remember sending out 4 emails to my mailing list in a one-week period, whilst I was on holiday.

It took me less than 45 minutes to prepare and send out these short emails, and I made $5,708 in ‘free money’!

I didn’t even have to do any of the work, because I was promoting four affiliate offers – which meant I collected 50% simply for sending out an email!

Having a mailing list can be like having your very own ATM machine in your living room.

Reed Floren, who has 200,000 subscribers on his mailing list (he’s only 25 years old!), says he has 3 ATMs… pointing to the 3 laptops on his office desk, whirring away as they send out emails to his list! (he makes close to $100,000 a month thanks to his list!)

In fact, It is not unusual for internet marketers to send out direct mail letters to their customers (their client database) through the post, and make $50,000 to $100,000 or more in just 3 days!

Build your list ONCE… and make money FOREVER!

The Money Is In The List!

Reason #4: Having a mailing list means you can make money from ANYWHERE in the world!

I believe that having a List is KEY To Escaping The Rat Race And Achieving Financial Independence.

And best of all, you can work from home, and indeed from anywhere around the world!

Whether I’m staying in Thailand, Greece, France, England, Ireland, Australia, New Zealand, USA, Canada, Bermuda, Egypt, The Maldives, Germany, the Czech Republic, Malaysia, Singapore, Hong Kong, or skiing in the Alps, or enjoying a cruise in the Mediterranean… I can open up my laptop, connect to the Internet, send out an email to my list with a great offer, and make thousands of dollars!

Having a list means that you can make money from ANYWHERE in the world.

Having a list = FREEDOM!

Reason #5: Having A List Means You Can Give Yourself A Payrise Every Month!

As an internet marketer, you should be making on average $1 per subscriber per month.

This means that having 1,000 subscribers = $1,000 a month on average,

5,000 subscribers = $5,000 a month on average, 10,000 subscribers = $10,000 a month on average, and so on.

This means you can give yourself a monthly PAYRISE… simply by growing your list!

You want to make an extra $1,000 this month? Great! Simply get another 1,000 subscribers!

This is why List Building allows you to grow your Business FAST!

The faster you grow your list (i.e. generate leads for your business), the faster you grow your business!

Well-known British direct marketer Andrew Reynolds says that “For every 1,000 customers on your list, you should make £100,000 a year in sales to them.”

John Alanis, from the US, qualifies this further: “For every 1,000 customers you have (someone that gives you $300 or more), you can make $1,000,000 a year in sales to them.”

In my own experience I have to say that this is absolutely true!

The Money Is In The List!

Reason #6: The majority of the profit in any business is in the BACK END! (repeat sales to existing customers)

In any kind of business that you are in, in any market, and in any industry, it is vital that you build your mailing list of prospects and your mailing list of customers.

Why? Because if you don’t have a mailing list… you are not able to generate repeat business from existing customers!

And – as cliché as this may sound – it truly is 7 times easier to sell to an existing customer, than try to get a new customer.

And furthermore, you can better inform your prospects and clients about the VALUE of your offers, solutions, products, and services! (it takes 7 exposures to a message, on average, before a prospect takes action!)

By having your prospects and clients on your mailing list, you don’t just get ‘one bite of the cherry’, but instead you get the opportunity to sell to them over and over again, and propose better and better solutions!

Finally, having a mailing list is vital, because by staying in touch with your clients and prospects, you show that you care.

That’s right! People need to feel significant, important, and they need to feel that you care!

They did a study in the USA many years ago, that showed that the #1 reason why people stopped using a business’s services or stopped frequenting an establishment was… PERCEIVED INDIFFERENCE!

One of the single biggest killers of revenue is perceived indifference, meaning a customer’s perception that a business doesn’t care about them or their business.

Stay in touch with your prospects and clients, send them emails twice a week, send them a letter or newsletter every month, send them a catalogue every quarter… Stay in touch regularly!

It has been proven that consistency in contact with your clients/prospects generates TRUST (rapport, builds the relationship) which ultimately means much more SALES!

How can you stay in touch with them if they’re not on your mailing list!

The Money Is In The List!

Reason #7: You earn a lot more per click if your traffic is from your subscribers (people who know you, like you, and trust you) than if it is from ‘cold’ traffic.

Matt Bacak has calculated that he earns $0.70 per click he generates from sending emails out to his subscribers. I know from our own stats that we only earn $0.14 per click from Twitter, for example (‘cold’ traffic – people that we don’t have a relationship with yet).

Ultimately there’s the difference right there.

You will make 5 TIMES MORE MONEY from traffic from your mailing list than from other sources.

PLUS you can get this traffic over and over again, whereas other traffic sources you would need to keep spending money (or time) to get it.

4 More reasons why you should build a list:

Having a list means you can survey your list & find out what they want to buy!

You can leverage your list to attract Joint Ventures!

Having a large LIST almost guarantees the profitability of nearly ANY new business venture and RECESSION-PROOFS your income!

Your list of customers is a sellable ASSET!

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