There are a lot of small businesses out there and you need a way to stand out. Writing a professional business book can give you instant credibility and it’s surprisingly achievable with digital technology to reach a global audience with your words. Attention is the first step in the sales funnel and a book is a great way to get you and your business noticed. Writing a book can help you grow your business by:
Establishing expert positioning
Creating access to media
Below are 5 of the best reasons why writing a book will help grow your business.
To demonstrate your expertise.
You’ve spent years gathering your knowledge in a specific niche. You have notes and seminars, training programs and articles as well as a lot of know-how in your head but how do you quickly and easily prove your ability? A book with your name on front establishes you as the expert and provides an easily consumable version of your knowledge. This also gives people a chance to know, like and trust you which is a key component in whether they will hire you or recommend you to others.
To gain international exposure.
Write a book and become global. After releasing your book to the world, you become global. You have the ability to reach out and touch someone across the globe. Your customers may live in your neighbourhood or across the world in another country. A book will extend your reach and profits to new areas.
Expand opportunities for media and speaking.
If you have a physical book it can act as a business card, demonstrating your ability to speak coherently on your topic. This is useful for media as there is existing credibility and a focused topic they can interview you about. A book is also recommended if you want to create or expand your own speaking business. The most highly paid speakers have multiple books associated with the topics they speak on and speaking is a great way to bring new people into your business.
To increase your database of clients.
Writing a book will help you grow a database of potential clients. Put a sign-up form on your book’s website. Give away something free to entice your visitors to sign-up. Develop newsletters, columns, courses based on the information gathered for your book. Email newsletters offer you another opportunity to keep in touch with your readers. Your newsletters can be either informational or opinionated. Either way, they give you an opportunity to remain visible, grow your list and build even more credibility.
To create multiple streams of income.
You can sell your book online or at your live speaking events. You can also use the book as the basis of a larger product line to expand income streams. The book is your entry level information but you can also have an online multi-media course that expands the material, plus a full day workshop and 1:1 coaching around the topic. People might not be willing to go straight for the higher priced product but they will likely part with a smaller amount to read your book.