Online companies are always looking for ways to increase sales, and to encourage customers to return to their site. Reducing online shopping cart abandonment can dramatically increase your sales, and one way to do this is by optimize your website. Making it easy for customers to buy will convert more abandonment into sales. Read on for 5 top tips on how to make your site cart abandonment free.

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1. Make Your Site Accessible

An inaccessible site is one of the biggest reasons why users leave a website and abandon their shopping cart. If users can’t navigate their way from the homepage to the end of the checkout process, they’re more than likely going to leave before completing a transaction. One way to combat this is to ensure your website has clearly labelled, working links. Flashy banners and pop-ups can distract users and make them immediately leave, so be wary of using them.

2. Don’t Hide Necessary Links

Customers don’t like to be forced into buying products, so it’s best to avoid large banners begging or demanding a sale. But hiding or making ‘buy now’ buttons slightly more low-key could make them difficult for customers to find. There is a happy medium however. ‘Buy now’ buttons need to be simple – a rectangular or square shape is the generic shape used. Customers that have gone through your site and decided to buy an item won’t be put off by ‘buy now’ but they will abandon if they can’t figure out how to buy now!

3. Provide A Guest Checkout Option

There is nothing more frustrating for a customer then getting all the way to the checkout process, then being asked to create an account in order to buy a product. This is one of the biggest reasons why shopping carts are abandoned. Give your customers the option of a guest checkout as well as the option of creating an account. By doing so you’ll be reducing your number of abandoned carts but also increasing the number of returning customers.

4. Outline Your Returns Policy

Customers like to know every little detail about buying a product before they commit to buy. This includes how easily – if at all – they can return the item if they’re not satisfied. Make your returns policy clear on your site and so users can find it.

5. Make Your Loading Times As Quick As Possible

Around 40% of users will abandon a page if it takes more than 3 seconds to load. Such a small time is capable of losing you a large number of sales. Large images, flashy animation or bulky code can slow a website speed dramatically. Take a look at your site and see if there’s anything you could do to increase the speed.

Following these tips will help you to optimize your website so it can be on its way to becoming cart abandonment free. Websites are the platform for selling and purchasing your businesses products, so if it isn’t able to fulfill its purpose, it needs to be changed.

For more information on online shopping cart abandonment visit Ve Interactive at
Kathy Smith
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