PART 5: Finding A Great Theme for Your Blog

Google I/O 2010 – SEO site advice from the experts

A reminder to all readers of my DIY “Internet Marketing at a Fraction of the Cost” articles. I’m working my way through a great book about SEO. As I digest it, I am distilling the book & passing along the important information to you, in order to save you the time, of having to sort through the fluff to get to the main ingredients.

The book title is: “The Art of SEO, Mastering Search Engine Optimisation”. It was written by four SEO professionals; Eric Enge,(Stone temple Consulting), Stephan Spencer (Net concepts), Rand Fishkin SEOmoz), Jessie Stricchiola ( Alchemist media Inc.).

I have four web sites, each with its’ own separate goal, each a separate stream of income.

  1. My main website which I use to sniff out gigs as a wedding pianist & other live music performing opportunities in the Toronto area
  2. A site dedicated to finding clients who want a custom-made song for a special occasion.
  3. A site designed to attract voice students.
  4. A site designed to attract piano students.

The obvious concern is that I’ll be spending too much time blogging, so I handled this problem by using multi-purpose blog themes.

I created a blog to serve my main website, called, “Business and The Business of Music”. Topics are varied, yet pertain to the matters of every day business, the principles of which, also pertain to the music business.

Originally I was thinking about creating a blog for my custom-made song website, but I found a better solution that allows me to recycle my previous blog topics/articles. What is it you ask? It’s an article submission service. More about that in a future article.

The third blog I’m using is one that will provide music tips, lessons, insights. I alternate the focus of each blog to fit either my piano student blog or my voice student blog.

Has anyone else dealt with this challenge of multiple blogs? It would be great to hear what you did.

PART 6: Establishing Measurement Systems

An SEO project needs to establish a measurement system, in order to track its’ results and measure its’ success. In order to accomplish this task accurately, you need to have the correct measurement systems in place.

Many web hosting companies include web analytics software with their service. One of my goals of this blog is to understand, interpret and respond correctly to the information that this analytic software provides.

Web Analytics Software gives you a lot of cool info about your website, such as how many visitors you had, your traffic count, search terms used, popular pages,best converting pages.

Two free sources for web analytics software are and Here’s a tool you can use to get an overall picture of how your site stacks up against other sites

Logfile Tracking

This software tracks activity of spiders on your website. AWStats & Webalizer are two free sources of logfile software.

Google and Bing Webmaster Tools

  • These tools tell you how search engines see your site, giving you a host of data on external/internal links, crawl errors and much, much more.

    Search Analytics Monitors how your site interacts with search engines. Enquisite Optimizer is the software of choice.

    I personally use “” to host my websites, because they include free analytic software.

    Kory Livingstone is a small business owner, who has solved the problem of the “ridiculously high fees”, that internet marketing companies charge for Search Engine Optimization. Kory has discovered the “SIMPLE” secrets of SEO,& exposes them in a series of DYI,Online Marketing Tips. It’s not the mystery that marketers would have us believe it is.

    Kory Livingstone
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