Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Mobile Apps: Marketing and Strategy
by Stanford University
Your printed advertisements should include QR codes for your technologically savvy customers. This makes it easier for smartphone users to gain quick access to your website or promotion. You should include the QR code on everything – catalogs, brochures, business cards and posters. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Offer your customers product-response quizzes or a trivia game in your mobile marketing campaign. Most consumers will interact with a quiz question sent to their mobile phone. Use a quiz to collect feedback and reviews from your customers in a manner that is entertaining and engaging.
As a mobile marketer, you should understand how the mobile devices are set up in order to properly understand how to create your sites and other advertising material. Try out as many mobile devices as you can so that you understand the user’s experience.
Mobile marketing can bring in profits very quickly. With the explosion in mobile usage and smartphone applications, the audience is huge on mobile platforms. You can significantly increase the success of your business by marketing in these areas. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.
Don’t send out text message alerts or messages in the early morning or late night hours. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. You can see how well you do by how long you last, not always by your sales. Use this formula to be successful with a new campaign for years to come.
Get involved with a picture-to-screen campaign. In a picture-to-screen campaign, you request cellphone photos taken by your customers. Afterwards, they can send in their photos with a short code and have them displayed on the big screen. These pictures show up on any screen that accepts a digital signal, from TV sets to digital billboards.
Maps and directions should be easy to use. It is becoming more common for people to use their mobiles to find directions. Create an easy way for consumers to reach your store front. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Adding a direct link from your site to Google maps can be very helpful.
Limit the number of offers that you send. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. The best results are from customers feeling they have to react fast to take advantage of an offer. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.
Purchase dedicated short codes rather than sharing them. It may be pricey, but you can link them to your brand. With enough use, existing and potential customers will associate the dedicated short code with your business. This is very little that needs to be paid to avoid legal issues. Sharing a code makes you liable for anything other companies do to abuse the code.
As your business begins to develop a new mobile app, remember that it must be relevant to your target market and user-friendly. Without a usable function for existing or prospective customers, no one is likely to use it.
Optimizing your mobile websites for the search engines is an excellent method of improving your mobile marketing attempts. You should focus your search engine optimization strategies around Google because Google is the most popular search engine used on mobile devices.
When you are mobile marketing focus mainly on keeping customers coming back. Existing customers will have a better reaction to texts than new ones. Mobile marketing that you send to customers that are new is often considered to be spamming.
No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. If you want to remain competitive, you must make sure you are offering the most current in terms of technology.
Mobile marketing can be extremely effective, but if it is used improperly it will simply irritate people. Adopt a methodical approach to using the tips you learned here today, especially if you are new to mobile marketing. This approach will help you to gain new customers.