Keywords in Articles Keywords are a double-edged sword in the marketing business: use them right, and you can get your site to the top of Google. Use them wrong, however, and you’ll ruin your SEO efforts. It doesn’t take an SEO genius to get your keywords right, but information is power, and knowing how to successfully use keywords is crucial. To get you started, here are 10 essential tips for using keywords correctly in your article submissions.

#1. Variety is the Spice of (SEO) Life

Don’t use the same keyword all the time! Repetitively using the same keyword will not work in your favor at all.

#2. Keep a List

Develop a list of 20 or more keyword phrases to work from – that way you can stick with rule one.

#3. Percentage Matters

Less is more when it comes to keywords. Try to keep your keyword density to around 3% for optimal results.

#4. Vary Your Keywords

A common mistake is to choose a keyword and stick with it – regardless of whether it fits. Vary your keywords so they fit naturally in your article, for example, “race cars” could have variants such as racing cars, race car gear, how to race a car, according to what fits best.

#5. Keep It Updated

Update your keyword list every few months. Keep your research current to make sure you’re always on top of the trend.

#6. Use Long Tail Keywords

Long tail keywords are 3-5 words long and are very specific, while your core keywords are 1-2 words long and are more general. Long tail keywords have the advantage of less competition, so they’re especially good in a popular niche.

#7. Use Title Keywords

You have to be careful about this, but keywords in your title can be a really good idea. Describe what your article is about and make sure you don’t just use your keywords as your title – add some other words in there too so it reads naturally!

#8. Use Your Resource Box

Your resource box is a brilliant place to use your keywords, especially the HTML version. For best results, remember rule one: switch things up!

#9. Use Your Website For Inspiration

If you write about your own website, or its key focus, the likelihood is your keywords will naturally pop up during the course of the article. For example, how could I write about my own website, Submit Your Article, without the word “article” appearing once or twice? Impossible!

#10. Use Your Short Description

Last but not least, think about putting keywords in your short description. Your article summary is the first thing that people read, and it will often appear in search results, so make sure you use it well.

Using these 10 tips, you’ll be sure to write natural-sounding articles that are keyword optimized. Remember, your articles should aim to sound smooth, not awkward – if your keyword doesn’t fit, don’t adjust your sentence around it: adjust your keywords to fit seamlessly into your article.

Steve Shaw has helped thousands of business owners worldwide build traffic, leads and sales to their websites, and he wants to help you do the same. Submit your article to 100 top article directories for just $2 – go now to

Steve Shaw has helped thousands of business owners worldwide build traffic, leads and sales to their websites, and he wants to help you do the same - grab his free report giving you a blueprint for attracting sustainable, dirt-cheap, long-term, targeted traffic to any website ... including yours! Go now to - some people have used the same information to boost their traffic by up to 600%!
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