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Tip One: Social media is not only exceedingly popular, but it has become an integral part of online culture and business practice. Social networking as SEO development strategy is here to stay. The use of social sites may not be right for every business, but every business owner needs to be aware of the presence and importance of social media and the part that it can play in business. I don’t want to suggest that you go out and create profiles on Facebook, linkedin, or Twitter just because they are there. However, if you are running an online ecommerce shop that relies on communication with customers and potential customers, you need to find out if sites such as these could be of use in funneling new and repeat business to your site. For example, if you specialize in one-off, hard to duplicate items of vintage clothing, a service such as Twitter might be of real value to your current and potential customers in letting them know the moment new items come into your shop. If part of your service involves delivery, Twitter could be useful in letting customers know when you will be in their area.